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  • Tracking failure #1 – You are tracking too many events

    Tracking failure #1 – You are tracking too many events

    Are You Tracking Too Much? How to Use a Powerful Tracking Plan Framework That Won’t Drive You Crazy There’s a common misconception in the world of data, […]

  • Reverse ETL aka Operational analytics

    What is Reverse ETL?

    Achieving actionable data through reverse ETL, or operational analytics “The goal is to turn data into information, and information into insight.” So said former CEO of Hewlett-Packard […]

  • professional Google Analytics 4 tracking plan

    How to create a professional Google Analytics 4 tracking plan

    Google Analytics is a powerful tool for understanding your website’s traffic. However, if you don’t have a good tracking plan in place, you’re missing out on a […]

  • tracking plans

    10 things I learned about tracking plans

    Data is the future of business. Every mouse click or swipe, every clicked tab, each backend function can be used to shape business decisions. And theoretically, it […]

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    • Server-side Google Tag Manager: Pros and cons
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  • Google Analytics

    Happy birthday Google Analytics

    Listen to the whole history of google analytics (4) in my podcast: https://www.googleanalytics4podcast.com/01-the-history-of-google-analytics-4-or-basically-the-history-of-google-analytics/

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