Tracking Plans
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How to run your business with 8 tracking events: AirBnB edition
We’ve been building data tracking plans for over ten years and learned a lot of lessons along the way. One of the most important? When it comes […]
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Handling duplicates in your data
When ingesting data from custom pipelines, you sometimes get duplicates. Find out how to handle them Dear Data-Traveller, please note that this is a Linkedin-Remix. I posted […]
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Snowplow Analytics Setup explained
Snowplow Analytics Setup explained by someone who builds it – With Paul Boocock from Snowplow Dear Data-Traveller, please note that this is a Linkedin-Remix. I posted this […]
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How to monitor the freshness of your data
How do you handle data freshness monitoring? Dear Data-Traveller, please note that this is a Linkedin-Remix. I posted this content already on Linkedin in June 2022, but […]
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You only need to track 8 events to track your business growth
Watch my video where I show this by example with a (hypothetical) tracking setup for AirBnB Dear Data-Traveller, please note that this is a Linkedin-Remix. I posted […]
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Snowplow Webinar: Life after Google Analytics Universal
Is it time to elevate your approach to your customer analytics? Dear Data-Traveller, please note that this is a Linkedin-Remix. I posted this content already on Linkedin […]
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Life after Google Analytics Universal
Universal Analytics will sunset in June 2023 – but that’s not the end of the world Dear Data-Traveller, please note that this is a Linkedin-Remix. I posted […]
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Handling context in data setups
A few ways to do it and why it is really helpful Dear Data-Traveller, please note that this is a Linkedin-Remix. I posted this content already on […]
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Migrating from UA to GA4 – a chance to re-evaluate your tracking plan
Don’t migrate your setup 1-1 Dear Data-Traveller, please note that this is a Linkedin-Remix. I posted this content already on Linkedin in May 2022, but I want […]
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Why data engineers don’t always have perfect tracking for their own content
Too many ideas to test them all Dear Data-Traveller, please note that this is a Linkedin-Remix. I posted this content already on Linkedin in May 2022, but […]