New Things Every Modern Data Engineer Should Know in 2022
Dear Data-Traveller, please note that this is a repost of a text I wrote for an article called ’17 New Things Every Modern Data Engineer Should Know in 2022′, published on Rockset.com in February 2022.
For your accessibility-experience and also for our own content backup, we repost the original text here.
Feel free to check out the website of Rockset and read the rest of the article:
Plain Text:
I think in 2022 we will see more manifestations of the data warehouse as the customer data platform (CDP). It’s a logical development that we now start to overcome the separate CDPs. These were just special case data warehouses, often with no or few connections to the real data warehouse. In the modern data stack, the data warehouse is the center of everything, so naturally it handles all customer data and collects all events from all sources. With the rise of operational analytics we now have reliable back channels that can bring the customer data back into marketing systems where they can be included in email workflows, targeting campaigns and so much more.
And now we also get the new possibilities from services like Rockset, where we can model our real-time customer event use cases. This closes the gap to use cases like the good old cart abandonment notification, but on a bigger scale.