Universal Analytics properties will stop processing new hits on July 1, 2023

Dear Data-Traveller, please note that this is a Linkedin-Remix.

I posted this content already on Linkedin in March 2022, but I want to make sure it doesn´t get lost in the social network abyss.

For your accessibility-experience and also for our own content backup, we repost the original text here.

Have a look, leave a like if you like it, and join the conversation in the comments if this sparks a thought!

Original Post:

Plain Text and original announcement by Google:

My prediction was that Google will not sunset Universal analytics properties.

I was wrong – you officially have until July 2023.