How do we find and define the business core events?

Dear Data-Traveller, please note that this is a Linkedin-Remix.

I posted this content already on Linkedin in April 2022, but I want to make sure it doesn´t get lost in the social network abyss.

For your accessibility-experience and also for our own content backup, we repost the original text here.

Have a look, leave a like if you like it, and join the conversation in the comments if this sparks a thought!

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How to run your business with 8 events: AirBnB edition

On Friday I will kick off something I was planning to do for quite some time. Some time ago I came up with the idea to split up events in 3 categories:
– Business Core events
– Product events
– UX events

But how do we find and define the business core events?

For me, this works best with an example.

We will start with AirBnB (the holiday season is in front of the door).

I will run through an example of how I would define the core business events for AirBnB (for the parts I know)

And you can join and ask a lot of questions. Or you can signup and watch the video afterwards.

Link to Event