Don’t migrate your setup 1-1

Dear Data-Traveller, please note that this is a Linkedin-Remix.

I posted this content already on Linkedin in May 2022, but I want to make sure it doesn´t get lost in the social network abyss.

For your accessibility-experience and also for our own content backup, we repost the original text here.

Have a look, leave a like if you like it, and join the conversation in the comments if this sparks a thought!

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A happy message to all the ones who want to migrate from Google Analytics UA to 4:

You are already a bit grumpy because all the events must be remodeled and need a new integration.

I have something that will cheer you up:

When this is ready, you have to rebuild (reconnect) all your Data Studio (PBI,…) dashboards from scratch.

Before you migrate, take some time, take a step back and think about what you really need. Doing 1 -> 1 migration will eat up more resources than you have. And don’t trust agencies that recommend that for you.