Is it time to elevate your approach to your customer analytics?
Dear Data-Traveller, please note that this is a Linkedin-Remix.
I posted this content already on Linkedin in June 2022, but I want to make sure it doesn’t get lost in the social network abyss.
For your accessibility-experience and also for our own content backup, we repost the original text here.
Have a look, leave a like if you like it, and join the conversation in the comments if this sparks a thought!
Screenshot with Comments:
You know the limitations of Google Analytics UA. You know about what limitation you will get with GA4.
You always were looking for alternatives but there was no opportunity to bring it up to your management (but we have a setup, so why get a new one).
Now is your once in a lifetime chance!
GA4 is a new implementation anyway. So you now you can bring up to discuss alternative as well.
Maybe Snowplow is an option for you? Let’s talk about it.