A busy week with two live events about tracking implementation, event tracking and data quality

Dear Data-Traveller, please note that this is a Linkedin-Remix.

I posted this content already on Linkedin in April 2022, but I want to make sure it doesn´t get lost in the social network abyss.

For your accessibility-experience and also for our own content backup, we repost the original text here.

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I am on tour this week:

Wednesday – How to create a high-quality data setup for Google Analytics 4 (moved from last week)

Friday – Live: How to run your business with 8 Events: AirBnB.

Wednesday was already Wednesday last week, but I got a cold, so we had to move it to this week. Together with Stefania Olafsdottir from Avo, I will talk about how to create a high-quality data setup for Google Analytics 4. 

High quality does not mean:
Google UA: Category, Action, Label
Google GA4: Event name: Category + Action, Parameters: Label

But what does it mean? I will show it on Wednesday.

I will kick off something I was planning to do on Friday. Some time ago, I came up with the idea to split up events into 3 categories:
– Business Core events
– Product events
– UX events

But how do we find and define the business core events?

For me, this works best with an example.

We will start with AirBnB (the holiday season is in front of the door).

I will run through an example of how I would define the core business events for AirBnB (for the parts I know)

And you can join and ask many questions. Or you can signup and watch the video afterward.

It sounds like fun – sign up for both so you can join or get the recording afterwards.