Make events a first-class citizen with activity schema
Dear Data-Traveller, please note that this is a Linkedin-Remix.
I posted this content already on Linkedin in July 2022, but I want to make sure it doesn’t get lost in the social network abyss.
For your accessibility-experience and also for our own content backup, we repost the original text here.
Have a look, leave a like if you like it, and join the conversation in the comments if this sparks a thought!
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When you and your product and growth team want to create new funnels & cohorts every day because they are super helpful to drive your product, but doing this on top of a star schema or others takes too much time?
When your data model is built by 100+ queries running at night and eating up your cloud credits (the ones you would love to save in this downturn time)?
Maybe it’s a good time to look into alternatives to model data.
If you answered at least one time yes, then join the Summer community days by the Operational Analytics club/Census and listen to my talk about
“Make events a first-class citizen with activity schema,” where I talk about how activity schema can solve the problems described above.
And you can also ask questions, like
– but this can never replace an enterprise-grade data model, doesn’t it?
– We tried this already in the 90s; why do you think it will do anything good today?
Just follow the link in the comments – it’s free, and you think you get a recording even when you can’t attend live.