Make events a first-class citizen with activity schema

Dear Data-Traveller, please note that this is a Linkedin-Remix.

I posted this content already on Linkedin in July 2022, but I want to make sure it doesn’t get lost in the social network abyss.

For your accessibility-experience and also for our own content backup, we repost the original text here.

Have a look, leave a like if you like it, and join the conversation in the comments if this sparks a thought!

Link to Post

Screenshot with Comments:

Screenshot of Timo Dechau´s linkedin post with text about activity schema

Plain Text:

When you and your product and growth team want to create new funnels & cohorts every day because they are super helpful to drive your product, but doing this on top of a star schema or others takes too much time?

When your data model is built by 100+ queries running at night and eating up your cloud credits (the ones you would love to save in this downturn time)?

Maybe it’s a good time to look into alternatives to model data.

If you answered at least one time yes, then join the Summer community days by the Operational Analytics club/Census and listen to my talk about

“Make events a first-class citizen with activity schema,” where I talk about how activity schema can solve the problems described above.

And you can also ask questions, like
– but this can never replace an enterprise-grade data model, doesn’t it?
– We tried this already in the 90s; why do you think it will do anything good today?

Just follow the link in the comments – it’s free, and you think you get a recording even when you can’t attend live.