LinkedIn acquires Oribi

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I posted this content already on Linkedin in March 2022, but I want to make sure it doesn´t get lost in the social network abyss.

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LinkedIn acquires Oribi…

Mmh, I don’t really get an idea about this.

LinkedIn is poor when it comes to providing analytics data for their service. But an api would resolve this already.

Or are they trying the Google – Google Analytics move by proving an easy analytics tool that prefers LinkedIn traffic?

For Oribi, their marketing was top notch – I never tried their product to see if they really can deliver an easier approach to analytics. Will they continue with their mission.

As said I don’t really get an idea why this acquisition? But maybe I miss something essential.

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