Join me on LinkedIn, YouTube or Twitch for this Webinar about UA and the migration to GA4 on Fri, Mar 25, 2022, 12:30 PM (CET)

Dear Data-Traveller, please note that this is a Linkedin-Remix.

I posted this content already on Linkedin in March 2022, but I want to make sure it doesn´t get lost in the social network abyss.

For your accessibility-experience and also for our own content backup, we repost the original text here.

Have a look, leave a like if you like it, and join the conversation in the comments if this sparks a thought!

Link to the event on LinkedIn


So, I was wrong – I was assuming that Google will leave the Google Analytics Universal properties running for quite some time.

But no, in July 2023 they stop receiving hits and after some time they will delete your data. Yes, they will delete your data.

So, the question: Should I migrate to Google Analytics 4? – is not really a question anymore.

But maybe it’s actually a really important question.

What are the important things I should consider if Google Analytics 4 is the right tool for me in the future?

In this event I am trying to give some answers to the question:
Is Google Analytics 4 the right tool for me?

What are specific business requirements that make GA4 the right tool and what requirements maybe lead to other tools?

Exciting, isn’t it?

Then join the event – There will be a recording afterward for everyone in different timezones.